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| Adaugat in data de 16-02-2012 |
 Noua campanie McTipsters de la McDonald`s, semnata de TBWA Bucuresti
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The Geekster, Florence, BumBum si P Jay sunt cei 4 eroi ai noii campanii McDonald's care comunica platforma permanenta de pret "Super-economii zi de zi". Sub conceptul "tipsuri urbane" cei 4 membri ai gastii McTipsters ofera consumatorilor cele mai cool ponturi, fie ca este vorba despre fashion, party-uri, muzica sau mancare.
Campania cuprinde o serie de 4 spoturi in care facem cunostinta cu fiecare membru al gastii McTipsters: The Geekster - descoperitorul de www-uri si inventatorul de gadgeturi, Florence - diva fashion si artistul gastii, BumBum - skaterita care asculta ska, psychobilly, juju sau post punk si P Jay - liderul McTipsterilor si cel care merge la cele mai cool petreceri.
Echipa TBWA implicata in proiect este alcatuita din: Alin Marghidanu - Creative Director; Seba Romano, Elena Negrescu - copywriteri; Ruxandra Matache - Art Director; Simona Stefanescu - Account Director; Oana Dumitriu, Laura Sinca - Account Manager; Delia Birsan - Account Executive.
TBWA Bucuresti este biroul local al retelei multina?ionale TBWA, una dintre cele mai renumite si puternice companii de comunicare, parte a Omnicom Inc., cel mai mare grup de comunicare din lume. TBWA asigura servicii integrate de comunicare, de la strategie, creatie si productie, la PR si evenimente speciale pentru clienti precum McDonald’s, Mars, Michelin, Henkel, Beko sau adidas.
De asemenea, agentia TBWABucuresti a elaborat si a participat la diverse programe si campanii media pe teme de educatie, asistenta si integrare sociala.
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Jose
Exrtmeely helpful article, please write more.
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Marked
, I'M A PC AND I CHEAT DEATH . That's a great laugh line: Yes, one must surely be iiblvoous in the face of danger, to trust one's personal identity, password, and banking information, or one's corporate data, or one's government secrets, to a Windows PC.This could simply be yet another example in the long line of unintended Microsoft advertising ironies. However, I've long suspected that another force is at work. Microsoft hires advertising and marketing companies, and these companies are chock full of long time Mac enthusiasts. Those ironies may not be unintentional at all, but may be slipped past Microsoft review committees and corporate executives, who probably have no sense of irony, and thus no ability to detect the practical jokes. It's like the marketing people are slapping post-it notes on the backs of the Microsoft executives which say, poke me .
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Yakubu
Votat. Bag de sama ca "momental" pectroiul asta are cele mai multe voturi. Sa-i tie Dumnezau naravu' :D
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